Provides pan-India variation in prosperity at tehsil level
This is AInsight product for marketing at the Tehsil level.
Which are the prosperous areas of the country? How fast are they growing? Who are the prospective customers? These are the basic questions every marketer wants to answer. Until now, most of the analyses used to be limited to state, district or town levels. AInsight is now providing a platform to answer these questions at the next level of granularity i.e. tehsil and village. Tehsil maps with attributes as listed below are available in most of the industry standard formats.
AInsight has created a Prosperity Index for each geography upto tehsil level. For the first time one can see the pan-India variation in prosperity. AInsight’s Prosperity Index is derived from household ownership of assets and average penetration level of these assets.
The tehsil Maps are geo-referenced using high resolution satellite imagery. Every attempt is made for high positional accuracy of map.
AInsight’s Prosperity Index is derived from household ownership of assets and average penetration level of these assets. Using household asset penetration numbers at city, village and ward-level provided by census bureau and coupling them with landuse maps and Tehsil / village/boundaries these asset ownership numbers are correlated to tehsil.
Prosperity Index uses penetration of following assets in households:
Weightage for each asset is (100/national level household penetration of of asset) i.e. if asset penetration is 20% then weightage for it is 5 while if asset penetration is 100% then weightage for it is 1.
Prosperity_index is the sum of all above 10 assets multiplied by their weightage factor.
Tehsils have been segregated into ten classes using a clustering algorithm. Table below shows asset penetration rates increasing consistently as prosperity increases. This can be used for Pareto 80-20 marketing i.e. target 80% market by only covering 20% areas. One can also decide market segments for effective targeting e.g. microfinance ideal target is people just above sustenance but not effectively covered by banking.
|Prosperity Class||No of Tehsils||% Households||Prosperity Range||% Car Ownership||% Car Market||% Bike Ownership||% Bike Market||% TV Ownership||% TV Market||% Comp. Ownership||% Comp. Market|
|1||715||6.90||0 - 302||0.79||1.20||4.73||1.56||8.12||1.20||4.08||3.06|
|2||1004||13.10||303 - 435||1.20||3.45||7.51||4.69||15.48||4.35||4.83||6.88|
|3||939||11.80||436 - 554||1.62||4.18||10.88||6.12||24.18||6.12||4.96||6.36|
|4||937||12.07||555 - 665||2.05||5.40||14.01||8.07||33.59||8.69||5.45||7.15|
|5||761||11.04||666 - 790||2.43||5.86||17.97||9.46||43.75||10.35||5.72||6.87|
|6||578||9.42||791 - 964||2.97||6.11||22.20||9.97||57.75||11.66||6.17||6.32|
|7||462||9.91||965 - 1227||4.67||10.13||26.57||12.56||64.66||13.74||8.48||9.14|
|8||287||9.63||1228 - 1655||6.96||14.65||34.51||15.85||73.97||15.27||11.75||12.30|
|9||178||10.43||1657 - 2514||11.36||25.92||42.21||21.00||80.65||18.03||19.18||21.75|
|10||68||5.71||2532 - 4302||18.50||23.12||39.38||10.73||86.59||10.61||32.48||20.17|
Based on the above methodology we have calculated prosperity index for tehsils of entire India. Chart below shows tehsilwise intra-state prosperity variation for top ten states.