Tehsilwise Prosperity Index 

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Provides pan-India variation in prosperity at tehsil level

This is AInsight product for marketing at the Tehsil level.

Which are the prosperous areas of the country? How fast are they growing? Who are the prospective customers? These are the basic questions every marketer wants to answer. Until now, most of the analyses used to be limited to state, district or town levels. AInsight is now providing a platform to answer these questions at the next level of granularity i.e. tehsil and village. Tehsil maps with attributes as listed below are available in most of the industry standard formats.

AInsight has created a Prosperity Index for each geography upto tehsil level. For the first time one can see the pan-India variation in prosperity. AInsight’s Prosperity Index is derived from household ownership of assets and average penetration level of these assets.

The tehsil Maps are geo-referenced using high resolution satellite imagery. Every attempt is made for high positional accuracy of map.

AInsight’s Prosperity Index is derived from household ownership of assets and average penetration level of these assets. Using household asset penetration numbers at city, village and ward-level provided by census bureau and coupling them with landuse maps and Tehsil / village/boundaries these asset ownership numbers are correlated to tehsil.

Prosperity Index uses penetration of following assets in households:

  • 1. Percentage Households Using Electricity
  • 2. Percentage Households Using LPG/PNG fuel for Cooking
  • 3. Percentage Households Using Banking Services
  • 4. Percentage Households Using Television
  • 5. Percentage Teledensity
  • 6. Percentage Households Using Computer/Laptop
  • 7. Percentage Households Using Computer/Laptop with internet
  • 8. Percentage Households Using Scooter/Motorcycle/Moped
  • 9. Percentage Households Using Car/Jeep/Van
  • 10. Percentage Households with TV, Computer/Laptop, Landline/Mobile Phone and Scooter/Car

Weightage for each asset is (100/national level household penetration of of asset) i.e. if asset penetration is 20% then weightage for it is 5 while if asset penetration is 100% then weightage for it is 1.

Prosperity_index is the sum of all above 10 assets multiplied by their weightage factor.

  • 1. State name
  • 2. District name
  • 3. Tehsil/Taluka name
  • 4. Total Household
  • 5. Total Population
  • 6. Total Male
  • 7. Total Female
  • 8. Literacy
  • 9. Male Literacy
  • 10. Female Literacy
  • 11. Sex ratio
  • 12. Percentage Households Using Electricity
  • 13. Percentage Households Using LPG/PNG fuel for Cooking
  • 14. Percentage Households Using Banking Services
  • 15. Percentage Households Using Radio/Transistor
  • 16. Percentage Households Using Television
  • 17. Percentage Households Using Computer/Laptop
  • 18. Percentage Households Using Computer/Laptop with internet
  • 19. Percentage Teledensity
  • 20. Percentage Households Using Scooter/Motorcycle/Moped
  • 21. Percentage Households Using Car/Jeep/Van
  • 22. Percentage Households with TV, Computer/Laptop, Landline/Mobile Phone and Scooter/Car
  • 23. Percentage Households with None of the assets
  • 24. Prosperity Index

Market Segmentation ▴

Tehsils have been segregated into ten classes using a clustering algorithm. Table below shows asset penetration rates increasing consistently as prosperity increases. This can be used for Pareto 80-20 marketing i.e. target 80% market by only covering 20% areas. One can also decide market segments for effective targeting e.g. microfinance ideal target is people just above sustenance but not effectively covered by banking.

Prosperity Class No of Tehsils % Households Prosperity Range % Car Ownership % Car Market % Bike Ownership % Bike Market % TV Ownership % TV Market % Comp. Ownership % Comp. Market
1 715 6.90 0 - 302 0.79 1.20 4.73 1.56 8.12 1.20 4.08 3.06
2 1004 13.10 303 - 435 1.20 3.45 7.51 4.69 15.48 4.35 4.83 6.88
3 939 11.80 436 - 554 1.62 4.18 10.88 6.12 24.18 6.12 4.96 6.36
4 937 12.07 555 - 665 2.05 5.40 14.01 8.07 33.59 8.69 5.45 7.15
5 761 11.04 666 - 790 2.43 5.86 17.97 9.46 43.75 10.35 5.72 6.87
6 578 9.42 791 - 964 2.97 6.11 22.20 9.97 57.75 11.66 6.17 6.32
7 462 9.91 965 - 1227 4.67 10.13 26.57 12.56 64.66 13.74 8.48 9.14
8 287 9.63 1228 - 1655 6.96 14.65 34.51 15.85 73.97 15.27 11.75 12.30
9 178 10.43 1657 - 2514 11.36 25.92 42.21 21.00 80.65 18.03 19.18 21.75
10 68 5.71 2532 - 4302 18.50 23.12 39.38 10.73 86.59 10.61 32.48 20.17

Pan-India Prosperity Estimates ▴

Based on the above methodology we have calculated prosperity index for tehsils of entire India. Chart below shows tehsilwise intra-state prosperity variation for top ten states.