Provides pan-India variation in competition strength
Finding out competitors’ locations and identifyingweak spots in their network are important inputs for marketing strategy. Competitor locations are also a deciding factor in selecting new outlet locations or rationalization of retail footprint. This dataset is ideal for such needs.
Superimposing our competitor retail network data on top of pincodewise prosperity index and traffic patterns allows one to identify gaps in the enterprise / retail networks, identifying ideal locations for enhanced retail presence.
One can now pinpoint a company’s retail strengths and competitors’ weaknesses. Current business when benchmarked against demographic and prosperity data, enables ’ground relaity’ insight, derive business trends and formulate strategy.
We have mapped retail network of major players in following industries:
AInsight has created retail networks of different industries for entire India. Chart below shows intra-city variation in competition strength for Quick Service Restaurants.